Our friend Gabrielle lent us her slow cooker and ice cream machine while she and her husband were in Europe. I copied a bunch of paleo-friendly recipes to make good use of both appliances; one of those recipes, Korean-style grass-fed short ribs caught my eye. My meat providor at the Eveleigh markets doesn’t sell them, so I googled “grass-fed short ribs” and Establishment 218 came up.
First I emailed them to find out the delivery fees. $18 + GST would be alright for a freezer load of meat but I was planning to buy only the ribs, so I decided to go to the shop. I emailed them again to ask if they would have any short ribs in stock on Saturday. They did and said would put some aside for me. Excellent customer service so far.
Alvaro and I drove to the markets and then to Establishment. First good sign: no need to fight over a parking spot, they have lots. We stepped in and followed the procedure: this is not your regular butcher, it’s a meat mega-shop/paradise/pure land or whatever you want to call it. You enter the building via the left hand side door, walk through the corridor and put on a super thick jacket.
Feeling like a firefighter, you enter the massive refrigerated room. Picture the IKEA pick-up section. But full of meat. Neatly packaged and labelled chunks of meat.
Completely overwhelmed by the protein on offer I forgot for a minute I was supposed to get my ribs, pay and go, and contemplated grabbing a supermarket trolley and filling it up. Back to Earth, I grabbed a shopping basket, gave it to Alvaro and started browsing the shelves. First were the hormone and chemical free chooks. Good stuff. I remembered I was cooking chicken thighs that week and grabbed 3 packages.
Then there was bacon. I remembered I “needed” some, too. Grabbed a big package and moved on.
Next came the sausages. The chorizos started screaming my name but unfortunately I couldn’t find any excuse for buying them.
We had a quick glance at the pork and lamb sections before a long stare at the beef section.
I had a hard time restraining myself from buying everything (porterhouse steaks were 20% off!). Alvaro found it amusing, considering that a couple of years ago I was trying to convince him how nice it’d be to introduce more vegetarian meals in our diet. Ha!
I asked one of the friendly staff if he was Vic, the person I had been told to get my ribs from. He wasn’t but offered to check on my order. He returned with the packaged ribs, told me they weighted more than what I needed but explained they could cut them to my liking and place the 3.5 kg I had ordered in one bag and the rest in other. Cool!
Cool indeed. My camera froze just when I was about to photograph some hanging pig and cow carcasses. We stepped out of the giant fridge and continued with the process.
The cashiers are in a room with a few more items for sale: preserves, sauces, eggs, and a few different meats (I saw rabbit).
After paying, you’re entitled to see the butcher and get your meat cut to your liking. Service from start to finish is top quality, as well as the products they source. Just keep in mind that not all their beef is grass-fed (if you care about your Omega-3/6 ratio, that is).
29-31 O’Riordan Street
Alexandria NSW 2015
(02) 9690 0979