If you read my recent review of Feed Me Real Food Co‘s amazing ready meals and you want to know more today is your lucky day. Here’s a Q&A with Lucy that will give you a clear picture of what makes Feed Me so special.
On a personal level…
How did you become interested in food and nutrition?
I’ve been a foodie for as long as I can remember. Great and nourishing food to me, as well as experiencing food from different cultures, is one of the greatest pleasures in life ☺
As a child, I had always been quite active and did many different kinds of sports. Along with that I realised that eating healthy was important, but didn’t pay too much attention to it. It wasn’t until I had a few different overseas experiences in my life that involved seeing food scarcity, malnutrition and poor food choices that I realised how much of an interest I had in nutrition and health. So much so, that I have been studying Nutritional Medicine for the past couple of years, but am taking a break while growing the business. You can read about more of my story on our website here: http://www.feedmerealfood.co/team.
How would you describe your current approach to eating?
My approach to eating is insanely delicious!! ☺ In theory, I follow a “Paleo” way of eating, which is not a diet, but something that has become second nature and an underpinning philosophy in my life. I care about what I put into my body, where my food comes from (ethical, sustainably raised and grown sources), what the animals I eat, ate, and what is going to work for my body by providing me with the most nutrition possible to live well and thrive in life. I’m not a purist by any means and am happy to “stray” (within reason) in social situations.
What’s your favourite cuisine, restaurant and dish?
Has to be Japanese! My favourite dish is called Chirashi Don, or Chirashi Sushi. It’s all sorts of sashimi on top of sushi rice. I realise this is not technically “Paleo” by definition, but since I’m not evangelical about it and love food of different cultures, I don’t see anything wrong with that ☺ It’s too hard to pick a favourite restaurant!
What’s your favourite and least favourite ingredient/food?
Favourite ingredient is probably butter!! Least favourite is any kind of jam or marmalade. Ick! ☺
What’s your favourite kitchen gadget?
Hands down, without a doubt my slow cooker! What is better than coming home or waking up to a delicious smelling meal or broth?!! It makes things so much easier too and you don’t need to be all fancy or a kitchen whizz. Genius invention!!
You are currently doing a Whole30. What motivated you to do so and have you noticed any changes?
I think everyone’s approach to Whole30 is different. Some use it to try and work out what foods they can and can’t tolerate by eliminating them for 30 days and reintroducing them gradually to see how their bodies react. Others think of it quite restrictively like a diet for weight loss for 30 days and then go back to their old habits.
For me, because I already typically eat exactly what are classified as Whole 30 foods (with the exception of butter and Paleo-fied treats) as part of my way of eating, I use it as a reset and to normalise my hunger signals and cravings if I’ve been too keen with the Paleo-fied treats! It then allows me to maintain what I already do. I use sporadic intermittent fasting sometimes in the same way. I will also see how things go when adding back dairy because certain types of it aren’t great for my skin.
The main thing I’ve found is that I don’t feel the need to snack between meals and don’t have the cravings. Sometimes these things can be my downfall.
What other aspects of an ancestral lifestyle have you adopted?
An ancestral (Paleo/Primal) approach has also become a philosophy for everything that I do in my life. I love a back to basics approach with almost anything. I also tend to think about what things would have looked like in nature previously or what the most natural thing would be, before our modern industrial world got turned upside down. We aren’t living the way our evolutionary bodies were designed and equipped for, and it’s taking a toll on so many people who don’t realise the value of an ancestral lifestyle, which to me makes absolute sense and has done wonders for many facets of my health.
In terms of fitness/movement, I do functional fitness as well as walking barefoot in the park or at the beach, hiking, finding fun ways to play and general just spending time in nature. I am barefoot as often as I am allowed to be which is majority of the time! ☺
I also love that traditional wisdom’s cooking techniques are making a comeback and I am a big fan of cooking big batches of bone broth, fermenting foods and eating nose to tail which includes organ meats and saving the bones for broth.
I go for the less is more approach with personal care products and don’t use anything other than natural items, which mostly consists of coconut oil, olive oil, apple cider vinegar, essential oils, etc.
The same goes for medicine, drugs, etc. I haven’t had a need to use anything anyway as I haven’t been sick at all for more than 4 years, but I made the choice (about 4 years ago) never to use any kind of medicine or drug again, unless there was a life threatening situation. If I feel like I might almost be coming down with something I grab the coconut oil, turmeric, ginger and sometimes Manuka honey. Always does the trick straight away and stops anything from coming on. That’s all I need.
I go to sleep relatively early to most people. Usually around 9pm.
Any tips for people who want to get healthier?
Find a way of eating that works for you, and adopt it as second nature, not as a fad diet or else it becomes stressful, easy to fall off the wagon and result in unhealthy habits and cycles. It’s important to listen to your body and look out for signs and symptoms of discomfort, nausea, skin irritation or the many other little signals your body is sending you, because more often than not, it’s a result of something you’ve but into or onto your body.
Surround yourself with people who have similar philosophies on health and wellness and who enjoy similar things that you do. It means you’ll have people to do things that you enjoy with, makes for great social interaction time and more enjoyment of life.
Make time for quality sleep! Your body will love you for it!
Be comfortable in your own skin. You are unique and there is only one of you, and only one lifetime to do all the things you want to do. So what are you waiting for?!! ☺
Now tell me about the business…
What was your motivation when you started this project?
Being a huge foodie who lives and loves this way of eating and the lifestyle that goes with it, I also realised that in today’s crazy modern life, so many people want to eat healthy but don’t have a clue how to do it, aren’t organised enough to do it or just plain and simple, don’t have the time to do it. There are plenty of meal services out there, but hardly any that focus on the quality of the food and the speciality area of focus. So I wanted to make quality food available to those who want more than just a so-called healthier option. I also want to use the opportunity to help educate people about making better food choices.
Where do you get inspiration for recipes?
These days there are about a billion Paleo, Primal and Real Food websites with people who write blogs and post recipes. So sometimes a recipe might have come from something I saw online and adapted at home with some different ingredients, techniques and twists. The same can be said for the many recipe books I have at home! Those are also sources of inspiration.
What characteristics (flavour, difficulty to prepare, popularity, etc.) determine which dishes end up in your menu?
It definitely has to be delicious, nutritionally balanced (enough meat and veg) and sometimes when we’re adapting recipes we do think of the easier cuts of meat or vegies to prepare and cook that will also go well together.
We also think about what kinds of foods we think will appeal to people, depending on the season, type of cuisine or style of meal (eg. will people like salads in Summer, stews in Winter, will they like Thai or Indian inspired meals? etc)
Tell me about your ingredients and supplies.
We focus heavily on the quality of our food and where it comes from. Our produce and other ingredients are either grass fed, free range, chemical free, organic, etc. You won’t find any preservatives or other nasty additives in sight. I think it’s what separates us from a lot of the other meal services out there. We care about where we source our ingredients, what the animals we use ate and how they lived, how the vegetables were grown and how the spices were prepared. We eat this kind of food ourselves for optimal health and wouldn’t dream of providing anything less.
What is your favourite Feed Me dish?
Anything wrapped in bacon is always good, so in this case it’s the chicken thighs wrapped in bacon! ☺ Followed closely by the Balsamic beef!
What was your expected audience when you started this project? Does it correlate to your current client base?
We mainly wanted to appeal to the health conscious and time poor and people who are active, which can mean a wide demographic of people. We are not exclusive at all and have many different types of customers, from working mothers, to busy students, to gym trainers, to clients referred from different practitioners, to athletes, to busy office workers. I guess everyone has to eat eventually and many more people these days are conscious about eating well!!
What is the most challenging aspect of the business?
Trying not to eat all the yummy food! ☺
Would you like to share any news or plans for the near future?
There are plenty of things I’d like to do with Feed Me in the future. We will expand our reach and offer delivery to more areas and possibly have pick up points available. Paleo catering might be on the cards at some point. It’s exciting to think of the endless possibilities!